Articles
- From enthusiast to business: the basics new founders in motorsport tend to skip
Many racing projects begin as a passion between friends: a shared garage, a borrowed trailer, a few weekends at the track. Then something changes. A local…
- Protecting race data and sponsor files: a practical IT routine for small teams
Ask a racing team what its most valuable asset is and you will hear about the bike, the riders or the engine. Spend a week with the engineers and you will…
- Getting found online as a small racing team: a practical guide for limited budgets
Independent teams do not have the marketing departments of factory outfits. We have a handful of people, a calendar full of race weekends and a budget…
- Why sponsors judge a racing team by its website before they ever call
Most sponsorship conversations in motorsport do not begin in the paddock. They begin on a phone screen, late in the evening, when a marketing manager or a…